I am of a generation in Design that has experienced the transition from the analogue process to the digital.
I realise that this is a unique positioning as the analogue design process initiated a particular approach to form as informed by analogue technologies many of which are still present today in manufacturing.
Before computers the Design process was a very physical and hands on procedure which had its benefits in that it was slow and thoughtful as you can see in the work of Dieter Rams for example or indeed Pinninfarina in the way that car bodies were sculpted in clay by modellers who were in fact sculptors of their day.
We learnt to understand form in space by physical modelling and developing illustrative techniques to communicate our design . In fact this direct engagement defined the design which was extremely anatomical relating directly to human scale , tactility and to a large extent art.
However my work has always responded to new method and the evolution of technology not only as a way to stay modern but also to stay relevant and remain committed to extending the physical potential of the World around us.
So when entering the 21st Century I saw this a point of new departure for design , converging Nature , Art , Technology and new materials appropriation and with this defining a new free and sculptural aesthetic that by definition is the consequence of a more educated , intense , scientific , complex and higher emotional mind set.
For me , in my own work , Generative Design and Instinct have been the guiding forces through this 20th to 21st transition and latest projects plays host to communicating this morphogenesis with the ultimate intent to establish AI as the core avatar of creation , guided and subtly inspired by human imagination to maintain a healthy biodiversity as in nature.